From the Mouths of Men: Dudefoods.com Review

Posted & filed under Media Mentions.

dudefoodsCracked Parmesan Pepper is where it’s at, according to Nick over at Dudefoods.com, who featured What-A-Ya Nuts?! in a recent blog post.

Nick pronounced us the nuttiest of the nut cluster snacks he tried, noting that “you can find almonds, cashews and pecans in every single bag of What-A-Ya Nuts?!”

We think all those nuts really rock your mouth, but we want to hear from you–whataya think?

State of the Industry: Nuts?!

Posted & filed under Media Mentions.

Snack Food & Wholesale Bakery has published their State of the Industry Report on Nuts      and our Head of State gets top billing.  “Healthier snacking is a trend that continues to gain momentum,” says Howie Sher, founder of What-A-Ya Nuts?! nut clusters. “Consumers are looking to brands to provide better-for-you options that deliver on great taste and hunger satisfaction.”

 

The Riverfront Times interviews “What-A-Ya Nuts?!”

Posted & filed under Media Mentions.

The Riverfront Times recently featured our owner and products.

“What-A-Ya Nuts?! has got a very engaging personality to it,” Sher says. “It is part of conversation even before it becomes a brand. What we’re attempting to do here is engage so many more unique channels than the entry of a new food typically does. I believe the food form delivers what the brand name says. I just want people to enjoy it as much as I do.”

Read the full article at the Riverfront Times website.

What-A-Ya Nuts?! at the City Museum

Posted & filed under Media Mentions.

“It’s a place and a new product that have something in common. Howie Sher figured City Museum is the perfect place to show off his new and nutty snack, “What-A-Ya Nuts?!”

Visitors seem to enjoy taste testing the flavors like stark raving chocolate and jalepeno hysteria. Even a turtle took a second look at cracked parmesan pepper! Unlike many products, Howie came up with the name first and then spent two years developing his all natural product.

You can find “What-A-Ya Nuts?!” at most local grocery stores, including Dierbergs and Schnucks. Also many specialty food stores. Check out the brand on Facebook.com/whatayaNuts.”

Click to view video at KSDK

Read the full article on KSDK’s website.

Marketing a Successful New Brand

Posted & filed under Media Mentions.

Howie Sher of What-A-Ya Nuts?! in grocery aisle

What-A-Ya Nuts?! was featured recently in an article in the St. Louis Post Dispatch about new product development and the successful marketing of a new brand.

“I know there’s that emotional pull from the tried and true brands,” said Sher, 43, who recently launched the Clayton-based company. “So if I’m going to create a new brand, I need to grab their attention.”

In addition to a great brand, the product is healthy and all-natural. Find out more about our founder’s story and how the What-A-Ya Nuts?! brand has evolved by reading the rest of the article at stltoday.com.