The Riverfront Times interviews “What-A-Ya Nuts?!”

Posted & filed under Media Mentions.

The Riverfront Times recently featured our owner and products.

“What-A-Ya Nuts?! has got a very engaging personality to it,” Sher says. “It is part of conversation even before it becomes a brand. What we’re attempting to do here is engage so many more unique channels than the entry of a new food typically does. I believe the food form delivers what the brand name says. I just want people to enjoy it as much as I do.”

Read the full article at the Riverfront Times website.

What-A-Ya Nuts?! at the City Museum

Posted & filed under Media Mentions.

“It’s a place and a new product that have something in common. Howie Sher figured City Museum is the perfect place to show off his new and nutty snack, “What-A-Ya Nuts?!”

Visitors seem to enjoy taste testing the flavors like stark raving chocolate and jalepeno hysteria. Even a turtle took a second look at cracked parmesan pepper! Unlike many products, Howie came up with the name first and then spent two years developing his all natural product.

You can find “What-A-Ya Nuts?!” at most local grocery stores, including Dierbergs and Schnucks. Also many specialty food stores. Check out the brand on”

Click to view video at KSDK

Read the full article on KSDK’s website.

Marketing a Successful New Brand

Posted & filed under Media Mentions.

Howie Sher of What-A-Ya Nuts?! in grocery aisle

What-A-Ya Nuts?! was featured recently in an article in the St. Louis Post Dispatch about new product development and the successful marketing of a new brand.

“I know there’s that emotional pull from the tried and true brands,” said Sher, 43, who recently launched the Clayton-based company. “So if I’m going to create a new brand, I need to grab their attention.”

In addition to a great brand, the product is healthy and all-natural. Find out more about our founder’s story and how the What-A-Ya Nuts?! brand has evolved by reading the rest of the article at