A unique nut cluster born in St. Louis, Missouri, What-A-Ya Nuts?! is a perfect anytime snack for adults and kids alike. Each flavor combination has been carefully concocted of all-natural ingredients yielding a higher-quality, great-tasting snack with naturally-occurring health benefits.


Everything in life today seems so serious. When was the last time you had fun? When was the last time you ate a tasty snack without feeling guilty about it? What-A-Ya Nuts?! says, nuts to that! We created What-A-Ya Nuts?! because we wanted to make a snack that can make you feel good about eating it, and about yourself. Our four flavors are fun treats that won’t weigh you down, or make you feel bad about eating them.


At What-A-Ya Nuts?! we want people to snack smart! Remember, you are what you eat! But it doesn’t have to be a big drama llama, either. We just want our customers to learn a little about what they eat, to ask questions, try new things, and most of all, to remember that eating should be fun!

Learn more about the What-A-Ya Nuts?! story.

Head of State

Howie Sher created What-A-Ya Nuts?! because he wanted to give America more snacking options — you shouldn’t have to trade taste for health benefits. With more than 30 years in the retail food business, he understands all of the inner workings of the industry, from plant to pantry. Howie loves the food industry, and food, and takes that passion, and his passion for living well, and brings it to What-A-Ya Nuts?!

Did you look at a package of What-A-Ya Nuts?! and smile? Then Howie got you! And if he’s made you smile, you’ve made his day.

Learn more about our Head of State.