These days, What-a-ya Nuts?! are everywhere (except Kroger. We are coming for you, Kroger! The people demand What-a-ya Nuts?!). We are developing, dare we say, something of a snack nut empire. While that may be a tiny bit of an exaggeration, to say that festival-goers at the recent Wine on the WestSide event in Cookeville, Tennessee, went NUTS for What-a-ya Nuts?!, is not.
We were excited to attend Wine on the WestSide, an annual 21-and-over festival that highlights craft beers, wines from around the world, and plenty of amazing food vendors. Located in historic downtown Cookeville, it is three square blocks of awesome. Although we were there to show off our nuts, we enjoyed the party as much as anyone.
With attendance around 2,500, we were able to expose our nuts to a lot of new customers. That last sentence was awkward, but it’s true—revelers at the event were all smiles when they saw us heading their way, and feedback on our “not too sweet, not too salty” (to quote a fan) nut clusters was amazing. Amid shouts of ‘What-A-Ya Nuts?!’, we got high fives and rave reviews as folks enjoyed the festival atmosphere.
As the night progressed, hungry patrons began to seek us out, looking for some sustenance and a break from imbibing. Our samples of Maple Cinnamon Madness, Jalapeno Hysteria, and Cracked Parmesan Pepper took center stage as would-be patrons took photos and headed off to their local markets and grocery stores in search of product for themselves. More than one partygoer used the Amazon.com app to buy a case on the spot.
From our own completely unbiased taste tests, we felt that local fave Hap & Harry’s Tennessee Lager paired nicely with the spiciness of the Cracked Parmesan Pepper, while the Force of Nature Chardonnay really brought out the mapley goodness of Maple Cinnamon Madness (which is quite a force of nature itself). But really, the opportunities for pairing are endless, unlike this blog post.
If you missed us at Wine on the WestSide and find yourself in Cookeville on October 17, look for the mob around our tent at the WCTE Blues & Brews event! That all-day food & beer event looks like it’s going to be NUTrageous! And if you can’t make that festival, you clearly need to reexamine your priorities, but with the word getting out, it won’t be long before you’re seeing us everywhere.
And finally, we leave you would-be festival-goers with these profound words of wisdom: Wine is divine, but Nuts fill your guts. Snack in Sanity!